SearchDay | Killer PPC Ads: The Final Word

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SEW Expert - David Szetela David

Killer PPC Ads: The Final Word
These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
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Search Engine Watch Experts Columns

SEW Expert - Frank Watson Frank

All That Glitters Is Not Chrome
With the launch of Google’s Chrome browser Tuesday, the Google machine moves into another territory. Will it grab a decent amount of market share and reignite the browser wars? Does Google even want it to?
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SEW Expert - Justilien Gaspard Justilien

Viral Link Building: Size Doesn’t Always Matter
Despite some popularly held ideas to the contrary, viral campaigns don’t need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience.
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News from the Search Engine Watch Blog

Association of National Advertisers Opposes Yahoo-Google Deal
Posted by Nathania Johnson Sep 8, 2008

The Association of National Advertisers (ANA) have written a letter to U.S. Assistant Attorney General Thomas Barnett expressing their opposition to an advertising deal between Yahoo and Google. The deal, which has come under much scrutiny from the US Department of Justice and a U.S. Senate committee, has Yahoo using …
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I’m Google, And I’ve Just Found…The Internet
Posted by Nathania Johnson Sep 8, 2008

A new patent filing by Google evokes images of a new advertising campaign by AT&T featuring tv anchor Bill Kurtis traveling to the furthest regions of the earth and using a mobile broadband card to “find the internet.” Google seeks to take the internet to the seas by placing shipping containers …
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Zillow Launches New Ad Network with Consortium of Newspapers
Posted by Nathania Johnson Sep 8, 2008

Real estate search engine has announced a new advertising network with its consortium of 282 newspapers from 11 companies. With a reach of over 63 million unique monthly consumers, the Zillow Advertising Network is the largest online real estate advertising network. Advertisers on both Zillow and the newspapers will have …
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Yahoo’s oneSearch Now Default on AT&T’s MEdia Net Mobile Portal
Posted by Nathania Johnson Sep 8, 2008

Yahoo’s mobile search, oneSearch, is now set as the default mobile search engine on AT&T’s MEdia Net portal. Users will be able to access news, financial information, weather conditions, Flickr photos and web and mobile sites. Additionally, users will see ringtones, wallpaper, gaes and other content for their phones. AT&T’s …
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Search Engine Watch Forum Discussions

AdWords loves Microsites Sep 8, 2008
I’ve known this for ages of course, but was reminded recently when our company launched a new product and needed “fast online awareness”. The old process worked even better than I remembered.. 1) Register a domain name that contains the product name 2) Put up a 1pp website, product name in title …
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Internal page(s) competing against Competitors Homepage Sep 8, 2008
My company’s website sells a variety of natural products for many different uses, to both professionals and do it yourselfers. However, many most of these products target very different users and uses. The problem I ahve been fighting is that one of our markets is pretty competitive online and I …
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AdWords Quality Score – What’s in a Name? Sep 2, 2008
A lot! I’ve always felt a bit uneasy about the word “quality” in AdWords Quality Score, because the main component of QS is (Bid*CTR), and this is Google’s financial yield from an ad. Put another way, I could take one of my best performing ads, one which both I and Google …
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