SearchDay: Oil and Water? SEOs vs. Content Owners

Today’s Top Story:

SEW Expert - Chris Boggs Chris
Oil and Water? SEOs vs. Content Owners
When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. Most SEO consultants expect to have some sort of clashes with internal designers and developers. But uncomfortable meetings can also occur when SEO meets content creator.
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Search Engine Watch Experts Columns

SEW Expert - Elisabeth Osmeloski Elisabeth
Getting Vertical Search Right: A Sneak Preview
At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we’ve created more advanced users by simplifying search. So in the search for the next big thing, it’s about providing a search service that is just above that highly set bar.
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SEW Expert - Justilien Gaspard Justilien
Link Building with Customers, Part 2
Customers are one of your most valuable link building resources, because they’re already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
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SEW Expert - Erik Qualman Erik
Avoiding Online Missteps with Generation Y and Millenniums
Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we’re delivering. But marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn’t need to come in a fancy package.
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News from the Search Engine Watch Blog

Hit Me While I’m Down: Google Warns on AOL Investment Loss
Posted by Nathania Johnson Aug 8, 2008

Google has filed a quarterly report with the SEC that includes information about its 5% stake in AOL. The news is not good for the Time Warner owned internet company, which has already posted a loss of $230 million in the second quarter of 2008. Google said that their stake …
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New Yahoo BOSS Applications: Smells Like Cuil Spirit
Posted by Nathania Johnson Aug 8, 2008

Yahoo recently launched BOSS, aka Build your Own Search Service. Third party developers wasted no time making use of the API to build their version of what search should look like. Yahoo featured four BOSS applications on their Yahoo Search blog. The first one was 4 Hour Search. Named for how …
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Google Offers Guidance on Starting a Multi-Lingual Site
Posted by Nathania Johnson Aug 8, 2008

Do the Beijing Olympics have you thinking global? If so, you may be considering whether or not to offer your site content in another language. Google understands and they have offered up three points worthy of consideration when making the decision to go multilingual. Site Structure First, you need to decide if you …
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blinkx Seeks to Acquire MIVA for $1.20 Per Share
Posted by Nathania Johnson Aug 8, 2008

Online video search engine blinkx has sent a letter to digital advertising company MIVA, seeking to acquire it for $1.20 per share. Yesterday’s closing price for MIVA stock, which trades on the NASDAQ, was $0.78. MIVA has certainly had its share of trouble of recent years. The company has gone through …
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Is John McCain or Barack Obama Winning the YouTube Vote?
Posted by Greg Jarboe Aug 7, 2008

Yesterday, Rasmussen Reports said that the “news you watch says a lot about how you’ll vote.” According to the pollster, 87 percent of Fox News viewers say they are likely to vote for John McCain, while 65 percent of those who watch CNN and 63 percent of those who …
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Search Engine Watch Forum Discussions

Establishing A Process for Implementation of Optimized Content Aug 7, 2008
This thread is for discussion related to the SEW Crossfire Column published today: Oil and Water? SEOs Versus Content Owners ( Please share your thoughts, questions and experiences.
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Google search volume down Aug 8, 2008
Has anyone noticed a generally decrease in traffic to their sites? We have been seeing a slow decline the last month or so and cannot really attribute it to any loss of SER or anything else I have spoken with the company that manages our Google Ad campaigns …
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Google getting closer to peer reviewed network Aug 7, 2008
New enhancements on the Google content network 8/07/2008 05:01:00 AM —Quote— Today we’re announcing some key enhancements on the Google content network (partner sites for which we provide advertising) that will offer a better experience for users and better value for advertisers and publishers. These enhancements are the latest result of …
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