Geico Suit Against Overture & Google Can Go Ahead

A case involving ads linked to search terms including the name of insurance company Geico can go to trial, a judge rules. Geico claims trademark infringement by such ads appearing on Google and Overture. Details from Geico gets green light to sue Google, Overture Over at MediaPost, this related piece looks at whether such ads might actually help brand owners, Analysts: GEICO Ruling May Not Be ‘Good News’ For Brands.

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