Geico Suit Against Overture & Google Can Go Ahead

A case involving ads linked to search terms including the name of insurance company Geico can go to trial, a judge rules. Geico claims trademark infringement by such ads appearing on Google and Overture. Details from News.com: Geico gets green light to sue Google, Overture Over at MediaPost, this related piece looks at whether such ads might actually help brand owners, Analysts: GEICO Ruling May Not Be ‘Good News’ For Brands.

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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