Overture Going To Default Broad Matching

Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company’s launch. My article in SearchDay today provides an advanced look at what’s to come: Overture Shifting To Default Broad Match.

Related reading

merchant-promotions
average-quality-score-ad-data
ad-network-comparison
linkedin logo
Simple Share Buttons