Moot Court Weighs Search Ads & Trademark Issues

Does Geico’s trademark lawsuit against Google have merit? How will the case be argued? What’s the likely outcome of the trial? A mock court of trademark experts weighs in with their verdict. Coverage from today’s SearchDay: Trademark vs. Search: Do you Soo…gle?

Related reading

Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London
471de69559512ff4f56b896ccedc6389