Survey: Consumers Want More Personalized Online Ads, But Don’t Want Identities Known

Survey: Survey: Consumers Want More Personalized Online Ads, But Don’t Want Identities Known
Source: Media Post
A study from the Ponemon Institute reports that personalized ads are fine with consumers only if advertisers do not gather enough info to personally identify them.

Related reading

Stock image of a smashed piggy bank with Euros strewn around it and a hammer off to one side.
E-commerce. Shopping cart with cardboard boxes on laptop.
Simple Share Buttons