Survey: Consumers Want More Personalized Online Ads, But Don’t Want Identities Known

Survey: Survey: Consumers Want More Personalized Online Ads, But Don’t Want Identities Known
Source: Media Post
A study from the Ponemon Institute reports that personalized ads are fine with consumers only if advertisers do not gather enough info to personally identify them.

Related reading

A person typing on a computer, on which is displayed the word "blog".
The word INFLUENCER in bold wooden block capitals against a brown and blue wood background.
Simple Share Buttons