Dogpiles You Want To Step In

I couldn’t resist adding on to what Gary blogged about Dogpile changing its name in the UK.

The article he mentions references that Dogpile has a different image abroad than in the US. Indeed. I live in the UK, and when I mention the service to those I train in searching, strange faces appear. That’s because dog piles are those things left behind by dogs that have done their business. You know — the stuff you don’t want to step in.

The faces immediately change when I explain that it’s actually a game in the US where kids all jump on each other. For a meta search engine, it’s a great name — as long as you understand the context.

Related reading

Image of a person typing on a laptop with paper and pens by the side, and a variety of different analytics icons sketched above it, such as graphs, charts and a clipboard.
Simple Share Buttons