David vs. Goliath… vs. Goliath: Blinkx and the Future of Search
Source: Media Post
More positive press for Blinkx. Gord Hotchkiss concludes his article by stating that Blinkx is “changing the tune of the entire search industry.”
While I agree that Blinkx is doing some interesting work (and the company should be watched closely) I’m not ready to say that they’rea changing the entire industry (at least as of today). I’ve used Blinkx for a couple of months and have found the web and news results it offers not been very useful.
One problem is that the size of their web index appears to be very small. The article does mention that Blinkx is growing the database.
The SEM community might find the following passage from the article very interesting.
“One of the interesting results that Blinkx found with the original users is a dramatic increase in the number of links chosen in a day. Traditionally, most users may turn to a search engine 5 to 10 times a day. This means most users might see 50 to 100 links. But when Blinkx is always there, suggesting relevant links, the number of links seen by the user rises dramatically. The average Blinkx user generally sees 200 to 250 links a day. As [Suranga] Chandratillake [a co-founder of the company] is quick to point out, this opens up some real potential in the area of search marketing. ‘When search is ubiquitous, users will look at it more. They don’t have to stop what they’re doing, go to the Web and search. We’re always there, making suggestions.'”
Note: The article mentions that, “Copernic reportedly has a similar search appliance coming out soon.”
Perhaps this article was written prior to the release of Copernic’s Desktop Search tool on Aug. 30th.
Want to comment? Visit our forum thread: Blinkx Continues To get Attention
Related reading
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Pricesearcher: The biggest search engine you’ve never heard of
If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide you with an answer, because she doesn’t have the data. Until now, a complete view of prices on the internet has never existed. Enter Pricesearcher, a search engine that has set out to solve this problem by indexing all of the world’s prices.