An Interview with Rob Wilk

Web Search Ad Field Finds Itself Changing
Source: Investors Business Daily

Doug Tsuruoka conducts an interview with Rob Wilk, the director of search engine marketing for Avenue A/Razorfish.

>From the article, “Among the trends in paid search: growing use of shopping comparison engines — search services that help shoppers pinpoint the cheapest price for a product online. Experts also expect more use of highlighted “keywords” in online content. That means advertiser-sponsored links would be placed within news stories or other material.”

Related reading

Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London
471de69559512ff4f56b896ccedc6389