Yahoo CFO Says Paid Search is Far From Matured

Yahoo Keeps 2004 Revenue
Source: Dow Jones


Paid-Search Market ‘Far from Mature’ – Yahoo CFO

Source: Reuters

Susan Decker spoke at conference sponsored by Banc of America Securities.

She told analysts:

+ “Yahoo still expects to report 2004 revenue excluding traffic acquisition costs of $2.455 billion to $2.535 billion and operating cash flow of $945 million to $995 million.:

+ “The company’s revenue and margins have tripled in a 10-quarter time period, which has caused profits to multiply 10 times, CFO Decker said.”

+ “Paid-search is the fastest growing online advertising segment, and ‘we think it’s far from matured,’ she said. However, she noted that trends in the number of search-engine queries consumers make has taken on seasonal patterns, where the first and fourth quarters show strength and the warmer six months are weaker.

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