Search As Fundamental Part Of Marketing Mix

Search engine marketing isn’t an IT thing or an online marketing thing. It’s part of an overall marketing effort. As such, Fredrick Marckini rightly wants chief marketing
officers to push from the top down that search needs to be considered as a fundamental part of any marketing campaign, online or off. His plea here in ClickZ:
SEM Wants to Embrace the CMO.

Related reading

google amp logo
thinkstockphotos-507274998
content
t-google-desktop-search-ui-test-1474026678
Simple Share Buttons