Search As Fundamental Part Of Marketing Mix

Search engine marketing isn’t an IT thing or an online marketing thing. It’s part of an overall marketing effort. As such, Fredrick Marckini rightly wants chief marketing
officers to push from the top down that search needs to be considered as a fundamental part of any marketing campaign, online or off. His plea here in ClickZ:
SEM Wants to Embrace the CMO.

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Image of a person typing on a laptop with paper and pens by the side, and a variety of different analytics icons sketched above it, such as graphs, charts and a clipboard.
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