Search Marketing: Reaching out to Europe

If you’ve concentrated your search marketing efforts in North America, you’re missing out on one of the largest and most developed markets in the world. But reaching out to Europe should be a considered move, taking into account the cultural differences and nuances of SEM that can help–or hinder–your efforts.

In today’s SearchDay article, Search Marketing in Europe, Patricia Hursh reports on a recent panel at Search Engine Strategies in San Jose, offering an account of what it takes to have a successful search marketing campaign in Europe.

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