Sellling Online? Don’t Overlook Shopping Search Engines

Specialized shopping search engines are rapidly gaining popularity. A recent Forrester survey found that nearly 20% of online users look to shopping search engines to help research and buy products.

In today’s SearchDay article, Shopping Search Tactics, Shari Thurow reports on a panel at the recent Search Engine Strategies conference that focused on tips and techniques for optimizing and submitting feeds to these specialized engines, as well as the different approaches to measuring ROI and the effeciveness of a shopping search marketing campaign.

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