Candidates Missing Out On Search Ads

From Business 2.0, an interesting article saying that political campaigns are failing to consider search in their marketing mix:
Political Campaigns Are Missing the Boat on Paid Search. The Dean campaign found it effective.
But others haven’t got on-board. Good quotes. Thanks to Search Engine Guide for the tip.

Meanwhile, an article from MediaPost, Pew Study Reports Meager
Spending On Web Ads By Political Campaigns
, discusses a new survey of online media ads for campaigns. Don’t get your hopes up about getting some real stats on political
search spending, however. The survey only tracked banner ads. Survey can be found here: Presidential Campaign
Advertising on the Internet

Here’s also some other articles on search and political ads:

Related reading

A picture of Caroline Reynolds, VP of Paid Search at iProspect, giving her presentation at the CMA Digital Breakfast.
Closeup on colorful umbrella. See-through sky and sun. Abstract Color.
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