Another Push For Candidates To Buy Search; Dean On Yahoo

Via John Battelle, Google for President from Slate is
another take on the idea that political candidates should be making use of search advertising. But some other articles have been better, in that they include comments from
some actual campaigns. For a roundup of those, see Candidates Missing Out On Search Ads. I’ve still yet to see
anyone actually talk directly with the Bush and Kerry campaigns themselves, however.

Well, if the US presidential candidates won’t come to the search engines, the search engines will come to them. At least Yahoo to former Democratic contender Howard Dean,
that is. He’s now shilling (and yelling) for Yahoo Local. Check out the radio spot via the Yahoo Search Blog: Howard
Dean on Yahoo! Local

Related reading

A picture of Caroline Reynolds, VP of Paid Search at iProspect, giving her presentation at the CMA Digital Breakfast.
Closeup on colorful umbrella. See-through sky and sun. Abstract Color.
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