Search Is An Overall Marketing Thing

Bob Heyman, with the title of Chief Search Officer that I’ve never seen before, argues that search needs to be considered as part of anyone’s overall marketing plan:
SEM: Still an Adolescent? Too right. Fredrick Marckini also recently said the same thing in
SEM Wants to Embrace the CMO.

Heck, I’ll add more fuel to the fire. Our next SES show in Chicago has a session called "Integrating Search Into
Other Marketing." Description?

Search engine marketing should be considered as an essential part of any overall marketing campaign. In this session, we look at successes from considering search from the
very beginning, as well as failures that result if this is not done.

Hopefully, we’ll have some good stories of actual integration happening, rather than hopes!

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