Search Is An Overall Marketing Thing
Bob Heyman, with the title of Chief Search Officer that I’ve never seen before, argues that search needs to be considered as part of anyone’s overall marketing plan:
SEM: Still an Adolescent? Too right. Fredrick Marckini also recently said the same thing in
SEM Wants to Embrace the CMO.
Heck, I’ll add more fuel to the fire. Our next SES show in Chicago has a session called “Integrating Search Into
Other Marketing.” Description?
Search engine marketing should be considered as an essential part of any overall marketing campaign. In this session, we look at successes from considering search from the
very beginning, as well as failures that result if this is not done.
Hopefully, we’ll have some good stories of actual integration happening, rather than hopes!
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now