SEOSearch Is An Overall Marketing Thing

Search Is An Overall Marketing Thing

Bob Heyman, with the title of Chief Search Officer that I’ve never seen before, argues that search needs to be considered as part of anyone’s overall marketing plan:
SEM: Still an Adolescent? Too right. Fredrick Marckini also recently said the same thing in
SEM Wants to Embrace the CMO.

Heck, I’ll add more fuel to the fire. Our next SES show in Chicago has a session called “Integrating Search Into
Other Marketing.” Description?

Search engine marketing should be considered as an essential part of any overall marketing campaign. In this session, we look at successes from considering search from the
very beginning, as well as failures that result if this is not done.

Hopefully, we’ll have some good stories of actual integration happening, rather than hopes!

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y