Goodman on Clickfraud

There is an increasing amount of attention being given to clickfraud these days. Danny linked to a couple of articles in his post: Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers? This article by Brian Livingstone from Datamation says that clickfraud is the “biggest threat” to online advertising.

Yesterday, Traffick’s Andrew Goodman shared his thoughts in a post titled, Fraud, Schmaud.

He writes,

It’s official: click fraud is now a “scourge”. Of course it exists, but the extent of the problem is being blown out of proportion.

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