Search Marketing for the Travel Industry

Anyone doing a search for travel-related information can intuitively sense that competition for top rankings is intense. In addition to the major aggregators like Orbitz and Expedia, affiliates, wholesalers and travel product companies themselves all jostle for top positions in search results and paid listings.

How do you survive if you’re doing search marketing in this turbulent environment? In today’s SearchDay article, Search Engine Marketing For Travel-Related Sites, Shari Thurow covers a recent Search Engine Strategies conference where panelists shared tactics and tips for holding your own when competing with travel industry heavyweights.

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