Blogs as Search Marketing Tools

Most blogs are simply convenient self-publishing tools, providing authors with an easy way to reach a relatively limited audience of readers. But blogs are increasingly attracting attention from search engines, and with a bit of creativity, can become an integral part of an overall search marketing campaign.

In today’s SearchDay article, Web Feeds, Blogs & Search Engines, guest writer Mike Rende covers a recent Search Engine Strategies panel that focused on the increasingly important interaction between content syndication via blogs and search engines, and how it’s changing the way we find and consume information.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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