Internet Search Firms are Parasites

Internet search engines will kill growth in the online publishing business according to Andrew Hart, managing director of Associated New Media, the online publishing arm of the UK’s Associated Newspapers.

According to this Journalism.co.uk article, Hart called search firms “parasites” during a recent conference presentation.

Here’s a bit more:

“Everyone from billion dollar conglomerates to penniless bloggers all have the freedom to publish and exchange information and ideas.” said Mr Hart.

“And from the user point of view, search is the start of online journey. It’s as if all the knowledge in the world is just one click away.”

But he said that search has now become a tool that can be exploited, with specialist agencies paid big bucks by big business to improve their position in search results.

“This kind of complex distortion is only made available to the big players and will make business in the long term impossible for small firms,” said Mr Hart.

“Spend on search is the fastest growing sector in online advertising spend, so money is flowing to just a handful of online web search brands – and to those with only the biggest marketing budgets.”

The article also includes comments from:
+ Lorraine Twohill, director of European marketing at Google
+ Paul Rossi, publisher of Economist.com
He describes Google as a “brand killer.”

Read the entire article: Online publishers rail against Google.

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