Microsoft Prepares Massive Marketing Campaign for New Search Engine

Can traditional consumer-facing marketing/advertising do anything to help gain search market share from a company, Google, that has used very little of it to build their brand along with a stellar reputation? Can intense marketing get the typical “I only need to use one search engine” type of searcher to try something different and/or switch to another search tool?

Well, get ready.

It looks like the official release of MSN’s new search engine is coming very soon (pre-Christmas) as the company prepares for a massive on and offline marketing campaign, “one of its biggest ever.”

More in this NewMediaZero story

Btw, last week I blogged about a few pages that might be an indication of what the new MSN search tool will look like.

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