FindWhat Will Drop Gambling Ads

A Clickz article reports that FindWhat will soon stop showing gambling ads for IP addresses that they determine come from the United States or where a location cannot be determined.

Such gambling advertising accounted for $2.3 million in revenues in the third quarter. The company said it felt halting the display of such ads in the U.S. was the prudent thing to do, given the industry and law enforcement climate.

The announcement was made yesterday during FindWhat’s Q3 financial results conference call. You can listen to the complete call here.

For more on gambling ads and search advertising see Danny’s, Lawsuit Filed Over Search & Gambling Ads and Yahoo Bans Online Casino Ads; Google’s Ban Has Holes.

Want to comment or discuss?

Visit the Gambling Ads On Search Sites thread in the SEW Forums.

Related reading

merchant-promotions
average-quality-score-ad-data
ad-network-comparison
linkedin logo
Simple Share Buttons