Product Pricing and Shopping Engines

Here’s an interesting read.

Arik at Forbes writes about research by Michael Baye, Indiana University and John Morgan, UC Berkeley that looks at product pricing in the age of comparison shopping engines.

With ever more powerful and smart search technologies cropping up online offering new ways to compare prices–Google’s Froogle, Product MySimon come to mind–wouldn’t price-sensitive consumers automatically gravitate toward retailers with the lowest prices and thus unleash a fierce attack on profit margins?

Related reading

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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