SMA-EU Launches Blog

Resources

• Analytics The 2023 B2B Superpowers Index

  The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now

• Analytics Data Analytics in Marketing

  The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now

• Digital Marketing The Third-Party Data Deprecation Playbook

  The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now

• Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

  The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now