Overture Extends Deal With Microsoft As MS Builds Its Own Technology

A news release let’s us know that Overture has extended their relationship with Microsoft through June, 2006.

Under the terms of the extension, Overture will continue to provide its sponsored search results to MSN sites in the U.S. and Canada, Europe and Asia. The previous agreement ran through June 2005.

The WSJ is reporting (subscribers only) reports that Microsoft is building its own technology. A portion of the article is available here.

+ Microsoft also is building its own ad-placement technology, which could allow it one day to displace Yahoo, according to people familiar with the matter.
+ The people familiar with the matter said Microsoft expects to release a test version of its ad-placement system by the second half of next year. But it remains unclear whether, or when, Microsoft plans to replace the Yahoo-provided ads with its own. The contract extension suggests Microsoft doesn’t think its own system will be ready by the middle of next year.

Want to discuss? Visit our forum thread: Overture Extends Relationship with MSN up to June 2006

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