IndustryOff To New York To See Yahoo Shopping’s Giant Snow Globe

Off To New York To See Yahoo Shopping's Giant Snow Globe

I’m heading to New York on Wednesday to finally see the Macy’s Thanksgiving Day Parade in person. Those in the US know what a
Thanksgiving television viewing tradition the parade is. Living now in the UK for the past eight years, it’s something I really miss — especially not being able to watch with
our two young boys.

As it turns out, there’s something else I’ll have to check out on the day after Thanksgiving. That’s the Yahoo Shopping Snow
Globe
in Times Square.

Yahoo’s promising to “shake up” the shopping experience with a giant globe that features:

  • Yahoo’s Comparison Shopping Santa (perhaps an update on the Miracle On 34th Street Santa who sent shoppers to the stores with the best prices?).
  • Internet kiosks so people can comparison shop online.
  • Free digital photos with Santa to be posted in a special online location.

The globe opens this Friday and Saturday, 7am to 3pm each day. Can’t make it? Well, you can still take part in the
Yahoo Shopping Wish and Win Sweepstakes
running now through Christmas Eve. You can win a wish list of prizes just by playing with the Yahoo Shopping service.

As I’ll be gone, I won’t be posting until next Monday (OK, if I take my picture with Santa, I’ll post that). Given the holiday, Gary’s on a light schedule as well. So we’ll be
fairly quiet around the old blog-homestead from Wednesday onward.

Happy Thanksgiving wishes to everyone in the US, from us at Search Engine Watch! (and belated best wishes to those in Canada, who celebrated last month).

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y