Local Search and Yellow Pages

Kevin Ryan’s: Last Local Search Hang-ups, offers an interesting discussion about the this booming part of the search business.

Last in the category of holding back the phone books from becoming really effective doorstops are the problems that innovation simply can’t solve. For one, there is still an awareness problem with local: Many users simply have yet to learn or become familiar with local search capabilities.

Related reading

Vector graphic of a map with a navigation pin placed in the middle.
Global Internet Search concept, 3D rendering isolated on white background. The source of the map - http://visibleearth.nasa.gov/view.php?id=57730
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