Foot Measurements and a Keyword Lawsuit?

In: Brannock files keyword lawsuit, you’ll read about a keyword advertising lawsuit filed by Brannock Device Co (the device you use to measure your feet) against ABC Industries, a company that purchased the trademarked term, “Brannock Device.”

According to the Central New York Business Journal, “In September, while searching the Web to ensure that the Brannock trademark wasn’t being used improperly, company officials discovered that Google had apparently sold the ‘Brannock Device’ keyword to ABC…Since Brannock filed the suit, ABC no longer appears when Google users type in the Brannock name.”

Hat tip to JB at Searchblog.

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