More On Lycos Reselling SEM

Earlier I mentioned concerns some search marketers had that Lycos was offering/reselling SEM
services. Shari Thurow takes a look at this in her ClickZ column today, Search Engines and the SEO
Business
. A key point is something some in our forum discussion on the topic have also
suspected. Rather than this being a trend of search engines competing with SEM firms, it seems more like a last-ditch way for former first-tier search engine Lycos to
get money any way it can.

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