Yahoo Offers Content Inclusion for Local Businesses

Yahoo quietly took the wraps off a new program today that provides U.S. based businesses with tools to modify or enhance their listings in Yahoo Local. Yahoo already has more than 15 million “basic” listings that it has compiled by crawling the web and pulling in data from feeds and other business information providers.

Today’s SearchDay article, Yahoo Bolsters Local Search Business Listings, describes the new program. Businesses have the option of modifying a basic listing at no charge, or adding additional information, photos and links to promotional pages through an “enhanced” listing that costs just $9.95 a month–a steal compared with what yellow pages charge for even simple enhancements such as boldface listings.

Also of note: Unlike Yahoo’s controversial Site Match paid inclusion program, which has both a fixed annual fee for inclusion as well as a cost per click fee, the new enhanced business listings program is a “pure” paid inclusion program with no CPC charges. All of this adds up to making participation in the program a no-brainer for virtually all U.S. businesses.

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