Case Study On Clickfraud Refund

Eight Months
of Click Fraud in Oregon
from ClickZ is a short case study on a
merchant discovering $200-$300 in what he felt were fraudulent clicks over
an eight month period. Overture issued a 95 percent refund after
documentation was provided. Google contested some of the charge
allegations and only refunded 50 percent. FYI, clickfraud detection and
prevention is the topic of our

Auditing Paid Listings & Clickfraud Issues
panel at Search Engine
Strategies Chicago this week. And for more on the topic, see also my past
blog post
Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?

Related reading

Stock photograph of a person in a suit with Facebook likes in bubbles floating past. The person is raising their index finger to touch one of the bubbles.
Simple Share Buttons