Second-Tier Engines Provide Low-Priced Leads

Brian Morrisey at DM News writes that although second-tier engines don’t get the traffic Google and Yahoo offer, they do provide low-priced leads.

“As massive as Google and Overture are … they have a finite amount of inventory,” Peter Hershberg, managing partner at search marketing firm Reprise Media, New York, said during a Search Engine Strategies panel covering alternative search ad programs.”

Related reading

Robot sitting on a bunch of books. Contains clipping path
A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
Simple Share Buttons