Poor Relevancy and Automated Search Ads

Greg Linden points to interesting BoingBoing post about some “silly” Adword ads from Amazon and eBay showing up on Google.

I’m glad to read that I haven’t been the only one to notice the poor relevance that’s possible with automated listings.

For example: eBay ads on Google let us know that they have:
bastards, idiots, mothers, lost children and even Nazis for sale.

Btw, this is not only an issue at Google. Overture also shows that eBay has lost children for sale. Over at Shopping.com and Amazon.com, plutonium is available.

Actually, the use of automated listings and poor relevance is hardly a new issue. In 2002, Danny wrote discussed the topic in the members version of this article.

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