Some believe that clickfraud is a huge problem. Others, say it’s around but manageable. Brian Morrisey’s article: Click-Fraud Threat: ‘Staggering’ Or ‘Overblown’? offers comments from both sides.
Stephen Messer, CEO of affiliate network provider LinkShare, on Dec. 13 told an investors conference in New York devoted to search marketing that click fraud is “rampant” and “staggering.” He said it could wipe out ROI in search marketing in 2005. “It’s probably the last big year for search before it blows open or people start looking for alternatives,” he said.
While Andy says, “I think it exists, but it is overblown.”