What Do Ad Agencies Think Of Search?

What do media buyers in traditional ad agencies think about search? That’s something one of our forum members asked recently in our
Media Buyers & Search Engine Advertising thread.

I responded in that thread with a variety of resources on the topic of ad agencies and search, including the fact that we’ve seen some recent
acquisitions. But most of this is from the perspective of SEM firms who tend to think agencies "don’t
get it." Got some other resources giving the view from the agency side? Have your own viewpoints to contribute? Please come by!

FYI, the SEM Industry category of
our Search Topics area available to Search Engine
Watch members has some additional
stories compiled on this subject stretching back to 1996

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