Resolutions For SEMs To Consider

Shari Thurow makes up a list of resolutions she’d like those in the SEM industry to adopt for this year over at ClickZ:
SEM New Year’s Resolutions. They include not focusing on positioning as a benchmark, being
clearer with search marketing jargon and terminology, integrating search marketing into the design process, making statements based only on testing and verification, avoiding
falling back on design excuses and following all search engine guidelines.

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