Yahoo Health Beta Focuses on Searchability and Personalization

The Media Post article: Web Portals Beef Up Health Sections, discusses a new MSN Health and Fitness section and a Q4, 2004 beta release of an expanded health section at Yahoo.

Yahoo!’s key focus for its beta health site is searchability, and on the beta site, the search function is prominently featured. “With this new site, you’re going to see search, you’re going to see more personalization, and you’re going to see more integration of content and community,” Yahoo! spokesman Dan Berger said. Berger declined to comment on when the testing would be concluded and the final site launched.

Related reading

youtube and child safety: is the service doing enough?
Google / YouTube and brand safety: What's next?
lessons learned from launching 100+ campaigns
Amazon Advertising, Prime Pantry