Web Search Into Consumer Search & Other Reflections

In today’s SearchDay article Looking Back, Looking Ahead: Developments With Consumer Search, I
review some major developments I saw in search during 2004 and try some looking forward into 2005.

In particular, I think this year will be one of web search morphing into consumer search, where major search companies offer a robust range of ways to search for
information in specialized areas.

In the article, I also reflect on:

  • How legal issues will continue to impact the maturing search industry.
  • How personal search has erupted as a significant new force for change.
  • How vertical search features will continue to usurp general web searching.
  • Why search marketers need more support from search engines.
  • Why everyone should understand search doesn’t mean just paid search and that contextual isn’t search at all.

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