Former Enron CEO Using Paid Search Listings

Here’s another use of paid listings by the legal industry.

AP is running a story today about how the legal team of former Enron CEO Ken Lay is using paid search engine listings (Yahoo | Google) to get people to visit his web site.

“I want people to understand Ken Lay’s position,” Lay’s attorney Mike Ramsey said. “I said that if we were going to do a Web site at all, do it so people can find it…”Everybody has ADD when they get on the Net. If you’re doing any kind of public relations, you’ve got to do sponsored links too,” marketing consultant Joel Miller said.”

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