Former Enron CEO Using Paid Search Listings
Here’s another use of paid listings by the legal industry.
AP is running a story today about how the legal team of former Enron CEO Ken Lay is using paid search engine listings (Yahoo | Google) to get people to visit his web site.
“I want people to understand Ken Lay’s position,” Lay’s attorney Mike Ramsey said. “I said that if we were going to do a Web site at all, do it so people can find it…”Everybody has ADD when they get on the Net. If you’re doing any kind of public relations, you’ve got to do sponsored links too,” marketing consultant Joel Miller said.”
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now