LookSmart Reorganizes, Raises Loss Projections

LookSmart has revised the loss it expected to make last quarter from less than $1 million up to $1.4 to $1.7 million. Reason? Lower revenues due to not getting as many new
advertisers as hoped. In reaction, the company has reorganized into two divisions: consumer products and paid listings/syndicated technologies, with new execs named to lead
those. More details from ClickZ: LookSmart Warns, Shuffles Execs.

Related reading

youtube and child safety: is the service doing enough?
Google / YouTube and brand safety: What's next?
lessons learned from launching 100+ campaigns
Amazon Advertising, Prime Pantry