Building Roomba’s Brand Through Search

Roomba Cleans Up With Search Engine Marketing from AdAge is a good read
on how the makers of the Roomba automatic vacuum cleaner helped built their brand through search. The company became the seventh most popular brand name search on Google in
2004. The company didn’t rely on search alone. Heavy TV and radio ads were run, with the assumption that this would drive consumers onto the web to do research. There,
search-targeted ads awaited them.

Related reading

A picture of Caroline Reynolds, VP of Paid Search at iProspect, giving her presentation at the CMA Digital Breakfast.
Closeup on colorful umbrella. See-through sky and sun. Abstract Color.
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