Yahoo Comes To Broadway Via Spamalot

Spamalot, a new musical comedy coming to Broadway and based on Monty Python And The Holy Grail, will be featuring Yahoo’s
logo during a musical bit called "The Spam Guard." Yahoo will be placed on flags that a military troupe carries, plus on signs and perhaps on costumes.

Yahoo’s also purchased all 300 seats for the March 1 performance. Hmm — right smack in the middle of our Search Engine
Strategies New York
show. Why do I sense some of Yahoo’s top advertisers coming to the show are going to be getting some Spamalot tickets?

A few more details from MediaPost: Yahoo! Takes A Turn On Broadway.

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