Survey: Manufacturers Plan Search Engine Marketing

A new study from SVM E-Business Solutions in cooperation with the New Jersey Chamber of Commerce informs us that manufacturers plan to increase their spending in online advertising.

The study finds approximately 50 percent of respondents plan to invest in search engine marketing. One example DeStefano cited from the study is a “food-grade lubricant” business. “That’s not going to be a highly searched term online, but for the company, the clicks on those ads are very valuable leads indicating a specific interest where the chance to convert is high.”

More in Rob McGann’s Clickz article: Study: Manufacturers to Ramp Up Online Marketing.

The complete study is available online (free, registration required) here.

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