Silicon Valley Watcher reports in Google to provide AdWords API to Advertisers
that Google is to provide a way for advertisers to control exactly how their ads will be displayed on its network through an API that will be released.
An API would be useful for those who want to construct systems to interface with Google’s ad management system. It would be easier to upload new ads, change creative and
bids and so on.
However, the story’s suggestion that advertisers might also be able to control exactly where ads would appear on the network would go well beyond the control Google
currently gives — or more correctly doesn’t give — to advertisers. Our Kraft Supports Pro-White Groups? Lack
Of Search Ad Targeting Makes It So post from earlier this month looks at some of the problems with that in more depth.
Want to comment or discuss? Our Google to Open Up API to AdWords Customers thread in the
forums has people already talking, including moderator AussieWebmaster, who confirms the API exists and that he’s been using it for the past month, though he not able to say
more beyond that.
Related reading
Targeting generational buzzwords like “Millennials” means targeting no-one
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more
A visual guide to Pinterest advertising
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.
How marketers can position their company to grow with Generation Z
Compared to millennials, who were mobile pioneers, Gen Z teens - current 13-17 year olds - are mobile natives. A report by Think With Google has shed some light onto their habits, preferences, and what type of marketing they respond to best.
Google just released verified customer reviews: 3 ways to come out on top
Customer reviews play an important role in the success or failure of a business, and Google has always been a great place to look for them. Following the release of verified customer reviews, here's how you can use them to come out on top of the competition.
