Referrer information is priceless to search marketers and others. It can help you understand exactly which search engines were used to reach your web site and even the
exact terms used. Our forum thread Referral ID strings and referrer info, kicked off by member Ammon
Johns (Black Knight), looks at how referrer tracking is getting harder as concerns over spyware begins to strip out standard information that browsers have provided long
before spyware was a concern. What workarounds exist? Could the search engines themselves automatically append data to the name of a URL they send users, which would provide
referrer information in another way? For more on referrer information, see this past article for SEW
members, Keywords
Used To Find Your Web Site.
Related reading
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
How to set up ecommerce tracking in Google Analytics
Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power ... read more
8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data - and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface. In order to continually build on and improve your campaign, you need to pay close attention to the nitty-gritty of your data.
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped Search Console is finally here, what shiny new features does it boast, what is more or less the same, and what functionality are we still awaiting with bated breath?
