Google Ousted from Top Spot in Global Brand Rankings

A Reuters article: Apple Edges Google as Top Brand, reports that Apple is now the “most influential global brand” in a survey just released by Brandchannel. Google is now at number two on the Global list and North American lists. The complete results are posted here.

From Brandchannel:

Largely based on functional attributes, which offer clarity in a complex field, Google is by no means invincible. It faces competition on many fronts including Yahoo’s Overture search engine and other solutions like Vivisimo’s Clusty, and MSN Desktop Search, all of which hope to build a better mousetrap.

Most Influential Brands
1. Apple
2. Google**
3. Ikea
4. Starbucks
5. Al Jazeera
** A move down from the 2003 rankings

North America
1. Apple
2. Google*
3. Target
4. Starbucks
5. Pixar
* A move up from the 2003 rankings

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