Search Executives Talk Local

Local search initiatives continue to build momentum, and no wonder: By most accounts, between 20 and 40 percent of all search engine queries have some sort of local intent. In today’s SearchDay article, Meet the Local Search Engines, Shari Thurow covers a recent Search Engine Strategies conference where executives from Overture, Ask Jeeves and AOL discussed their local search programs and the opportunities they provide for search marketers.

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