SEM Firms Get Specialized

What to do when search marketing firms seem a dime a dozen? Specialize. Over a year ago, we saw Local Launch dive to focus on
local search. SEO PR has been out for even longer focusing on search as a public relations tool. Here’s a recent example, from ClickZ:
Icrossing Moves Beyond Search. The company is branching out into reputation management and monitoring.

Related reading

voice search optimization guide 2019
top skills PPC paid search SEM 2019
google search algorithm updates 2018
google ads conversion rates by industry