Search Marketing To The Hispanic Market

Nacho Hernandez, one of our forum moderators and a regular SES speaker, has preached for ages that the
Hispanic market is a largely untapped one by search marketers. Gaining Web Site Traction With a
Spanish Flare
from MediaPost hands out some numbers to back the idea that online marketers need to be tapping into Hispanics. Meanwhile, also considering checking out
hispaSEO — a directory of SEM firms that deal with Spanish language web sites that was
started at the end of last year. Also see our forum thread SearchInsider’s "Gaining Web Site Traction With a Spanish Flare"
to discuss that article, plus our SearchDay article from earlier this year, Search Marketing & the Spanish
Speaking Internet
.

Related reading

hp
A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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