Can’t We All Just Get Along?

One of the most certain recipes for assuring a volatile meeting is to put web designers, usability experts and search marketing people together in the same room. Each of these camps typically has such different world-views and objectives that the others can seem like aliens or complete idiots. Reconciling the needs of each group often requires a Herculean effort in diplomacy.

It doesn’t have to be that way. In today’s SearchDay article, Web Standards vs. Search Friendly Sites: Can You Have Both?, guest writer Bill Hunt recounts a recent Search Engine Strategies conference panel that discussed potential compromises and approaches that align the various stakeholders much more closely without the conflict that usually arises among these very different groups.

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